Tommy Geoco

Audience analytics

Not my biggest numbers. My typical ones, and who they reach.

From each platform’s own analytics. Updated Oct 25, 2026.

Who they are

Mostly designers, and the people who lead them.

71,554 LinkedIn followers, Oct 19

  • 46,686work in design
  • 22,656are senior or above
  • 8,061lead a team or a company
  • 3,919have 10K+ followers of their own
They work at
  • Amazon
  • Google
  • Microsoft
  • Accenture
  • Deloitte
  • Meta
  • JPMorgan Chase
  • Adobe
  • IBM
  • Salesforce
  • SAP
  • Apple

YouTube long-form viewers, 12 months to Oct 24

  • 76%are 25 to 44
  • 26%of views come from the US, then India, the UK, Canada and Germany
  • 87%are men

1,478 designers in my State of Prototyping survey, Spring 2026

  • 83%use Figma every week
  • 38%use Claude Code every week
  • 30%are leads, principals, managers or directors

What each format does now

What a typical piece gets, beside its price.

YouTube

Mid-roll $7,500 · Dedicated video $15,000

6,886 views in a typical essay's first 28 days

2,600 guaranteed in 30 days, or I make it good

54 likes and comments per 1,000 views.

Median of my last 14 essays, Dec 19, 2025–May 20, 2026.

A mid-roll in an essay, or a video about your product.

Shorts

Dedicated short $6,000
  • Instagram9,807
  • TikTok2,016
  • YouTube2,990

19 to 32 likes and comments per 1,000 views.

Median views of my last 20 organic shorts on each, Sep 2–Oct 15.

One short, posted to TikTok, Instagram and YouTube.

Newsletter

Placement $1,500

25.6K recipients of a typical send

48.1% open it; a sponsor block gets 47 clicks.

Medians of 20 sends, Mar 22–Sep 24, and 20 blocks, Feb 17–Sep 17. Weekly since Sep 3.

Your block runs right after my intro.

Survey

Sponsorship $10,000

1,478 designers answered State of Prototyping, Spring 2026

11.9K visitors to the report since Apr 9.

Your logo on the survey, its results issue and report.

What sponsors got

The median sponsored piece across brands, beside my typical organic one. The stories brands agreed to share are in the kit.

  • 5,980Instagram viewsorganic: 9,807
  • 2,676TikTok viewsorganic: 2,016
  • 1,751YouTube Shorts viewsorganic: 2,990
  • 65watching Dive Radio live while you're on aira typical show: 79

Medians across brands: 9, 8 and 8 sponsored shorts, Aug 4–Sep 30, and 34 Dive Radio partner moments since Ep 5. One suspected TikTok boost is left out.

Over time

Organic only, since January 2025.

Organic YouTube views a month: 113K in September, between 42K and 218K in 2026 Paid views are left out. Marked on the chart: Shorts count every start (Mar 2025); Last essay (May 2026); Dive Radio starts (Jul 2026).
Show as table
Organic YouTube views a month: 113K in September, between 42K and 218K in 2026
MonthOrganic views
Jan 2025285K
Feb 2025102K
Mar 2025182K
Apr 202586.3K
May 202585.6K
Jun 2025124K
Jul 202547.9K
Aug 202555.9K
Sep 202572.3K
Oct 2025137K
Nov 2025214K
Dec 2025126K
Jan 2026126K
Feb 2026110K
Mar 2026218K
Apr 2026161K
May 2026116K
Jun 202652.2K
Jul 202642.4K
Aug 202663.7K
Sep 2026113K
Dive Radio's live room: from about 50 a show to about 80 since Ep 8, Sep 3 Each show's average watching live. Restream counts X's viewers from Ep 5 (Aug 13); before that, YouTube only. Each show's peak is in its table. Marked on the chart: X counted from Ep 5 (Aug 13).
Show as table
Dive Radio's live room: from about 50 a show to about 80 since Ep 8, Sep 3
ShowAveragePeak
Ep 16590
Ep 25671
Ep 34253
Ep 44863
Ep 54664
Ep 65071
Ep 75672
Ep 86898
Ep 9109133
Ep 107897
Ep 1180109
Ep 1286111
Ep 137087
Ep 14113142
Ep 156698

Lifetime: 106.4M YouTube views to Oct 21.

How it’s counted

Medians of my latest pieces, organic only, from each platform's own analytics.

Definitions and sources
Typical
The median of up to my last 20 pieces of a format that are old enough to count, with how many and when. Dive Radio's live numbers are its own published typical. The middle halves (25th to 75th percentile) are in the formats download.
Organic
Paid views stay out: ads run through my channel, posts brands boosted, and posts held out as suspected boosts until I rule on them.
When a piece counts
Essays: their first 28 days. Shorts, Reels and TikToks: views to date, at least 7 days old. Newsletter sends: settled at 30 days.
Never added
Views, plays and impressions are each platform's own count, never added together.
Shorts on YouTube
Since Mar 31, 2025, every start counts as a view.
Opens
Apple Mail loads every email it delivers, which counts as an open, so open rates run high.
Who they are
LinkedIn field and level come from each follower's own title; a title with no level counts as not senior. An employer is named only when 20 or more followers name it, and the twelve shown are named by 40 to 110 each. YouTube's are signed-in viewers of long-form videos; its countries are shares of views.
Not measured yet
Instagram story views; Instagram, TikTok, Threads, X and newsletter audiences' age, gender and country; where my LinkedIn followers are.
Sources
YouTube Studio; Instagram, TikTok and Threads through Zernio; X's own counts; my LinkedIn follower list, exported Oct 19; Beehiiv; Dive Radio's public analytics; the survey's tabulations.

The data behind this page:All the data (JSON)Audience (CSV)Formats (CSV)